For Quantcast's annual regional conference in NY, the 54th floor of 4 WTC was converted into a multi-purpose arena. An event lasting 10+ hours called for a formal presentation space, lounge and food stations, sales offices as well as an entertainment and after party space.
To maximize real estate and the view, modular elements were created from dyed plexiglass to serve multiple functions while remaining clean and elegant. Having all elements share a design esthetic allowed the space to feel unified despite the vast venue.
The design execution created a supremely functional space for every aspect of this event. Guests were able to participate in various elements of the event and seamlessly move from one function to the next.
Branding and signage were used to fill the gaps in the physical environment to maintain design continuity. The integration of live social media allowed for a level of interactivity to keep the guests engaged and involved.
Our sizzle of the event.