The new Brazilian blend cigar Davidoff Escurio, an extension of The Black Label series, launched Thursday at South Beach, Miami’s 1111 Lincoln Road where a sea of aficionados were treated to a sweet and spicy evening of music, dance and cigars. Once the curtains dropped to the ooh’s and aah’s of the crowd, the cigar showroom was bustling with hundreds of invited guests tasting Davidoff’s newest flavor.

Taking in one of the most beautiful views South Beach has to offer, the guests feasted on a sweet and spicy inspired menu including vanilla poached monkfish, pomegranate cauliflower and habanero ginger cocktails. The Bumby’s buzzed away at their typewriters, providing everyone with a “fair and honest assessment of their appearance” including a rating from 1-10, while the DJ boasted an interactive scratch board and budding artists played on a digital graffiti wall.

The event attracted a savvy, sexy crowd sprinkled with celebrities and personalities while security worked over time to ensure that the new, in-demand cigar only circulated amongst the invitees.